New. Since 1959. Perk up your smile with simple wholesomeness of coconut oil. Made with only the most essential ingredients from the earth, our Simply Coconut Strengthening Toothpaste harmoniously combines virgin coconut oil with invigorating magnesium and peppermint oil to give your teeth a healthy sparkle. Plus, the energizing Coconut Mint taste leaves your breath fully fresh and exhilarated. It’s your time to smile and shine. Fluoride-free. 99% earth sourced. Made with: coconut oil; calcium; magnesium; peppermint oil. The Jason Simply Coconut Toothpaste Promise: no fluoride; no SLS; no parabens; no artificial sweeteners; no saccharin; no propylene glycol; no gluten. Questions or comments? Call 1 (877) Jason-01 or visit www.jason-personalcare.com. Cruelty-free. Product of USA.

Glycerin, Aloe Barbadensis Leaf Juice (Certified Organic Ingredient), Calcium Carbonate, Sodium Cocoyl Glutamate, Cocos Nucifera (Coconut) Oil (Certified Organic Ingredient), Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Mentha Viridis (Spearmint) Leaf Oil, Bambusa Arundinacea Stem Powder, Citrus Grandis (Grapefruit) Seed Extract, Ascorbic Acid, Cellulose Gum, Magnesium Oxide, Sodium Bicarbonate, Flavor (Natural).

Use with Jason Total Protection Coconut Mouth Rinse twice a day for a brilliant smile and fresh breath. Adults and children 2 years of age or older should brush after each meal (or at least twice a day, or as directed by a dentist or physician). Children under 6 should use only a pea sized amount of paste and be supervised as necessary. For children under 2, check with a dentist or physician before using. Good for 18 months once opened.