Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.

Laureth-6 (plant-derived Cleaning Agent), Sodium Lauryl Sulfate (plant-derived Cleaning Agent), Sodium Citrate (plant-derived Water Softener), Glycerin (plant-derived Enzyme Stabilizer), Sodium Chloride (mineral-based Viscosity Modifier), Sodium Oleate (plant-derived Anti-foaming Agent), Protease Enzyme Blend (plant-derived Enzyme Blend Soil Remover), Calcium Chloride (mineral-based Enzyme Stabilizer), Amylase (enzyme Blend Plant-derived Enzyme Blend Soil Remover), Mannanase (enzyme Blend Plant-derived Enzyme Blend Soil Remover), Citric Acid (plant-derived Ph Adjuster), Methylisothiazolinone (synthetic Preservative), Octylisothiazolinone (synthetic Preservative)

How to Use: Pop the cap. Flip upside down. Squeeze firmly into dispenser or washer until liquid stops - the EasyDose cap measures for you! Flip, close the cap and store upright. Septic safe. 1 firm squeeze = medium loads. 2 firm squeezes = heavy loads. 66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 ml).